Arts Executive & Entrepreneur Shane Peterman

Arts Executive & Entrepreneur Shane PetermanArts Executive & Entrepreneur Shane PetermanArts Executive & Entrepreneur Shane Peterman

Arts Executive & Entrepreneur Shane Peterman

Arts Executive & Entrepreneur Shane PetermanArts Executive & Entrepreneur Shane PetermanArts Executive & Entrepreneur Shane Peterman
  • About Shane
  • Current Shows
  • Coaching and Mentorship
  • Private Voice and Acting
  • Consulting
  • Tours and Retreats
  • More
    • About Shane
    • Current Shows
    • Coaching and Mentorship
    • Private Voice and Acting
    • Consulting
    • Tours and Retreats
  • Sign In
  • Create Account

  • My Account
  • Signed in as:

  • filler@godaddy.com


  • My Account
  • Sign out

Signed in as:

filler@godaddy.com

  • About Shane
  • Current Shows
  • Coaching and Mentorship
  • Private Voice and Acting
  • Consulting
  • Tours and Retreats

Account


  • My Account
  • Sign out


  • Sign In
  • My Account

Experience . Intuition . Leadership

Experience . Intuition . Leadership Experience . Intuition . Leadership Experience . Intuition . Leadership

Practical, mindful approach to success and fulfillment through self-discovery, well-being, and proven leadership strategies.

Experience . Intuition . Leadership

Experience . Intuition . Leadership Experience . Intuition . Leadership Experience . Intuition . Leadership

Practical, mindful approach to success and fulfillment through self-discovery, well-being, and proven leadership strategies.

About Me

 Hello there! I consider myself to be one of the luckiest guys I know having had a career in entertainment for nearly 30 years as an artist, entrepreneur, and executive. As a person with a disability, I have always sought opportunities to overcome whatever life presented to me. As an artist, I have developed my work and career in such a way that I was able to collaborate with my community and design business structures to create pathways that are mutually beneficial. As a father, I try every day to humbly model responsible living in abundance and gratitude. My soul mission is to "Lead through Love". Working with my soul mission for so many years has transformed me into the leader I always aspired to be. I strive to consciously navigate each day and each situation with mindful awareness. 


 In my career so far, I have led several companies, many projects, and hundreds of productions. I have a true passion for the arts and art-makers. I am excited to share strategies for accomplishment along with client-focused tools for success and fulfillment in the arts world and beyond. My journey has been one of loving support, however also filled with life's challenges. Through this work I welcome those challenges and turn them into life lessons and teachable moments. 


 This transformative work is  geared toward any person or company with an artistic flair to get positive energy moving. I specialize in career building and strategic planning for all individual levels and organizations in need;  including giving back to our community. I believe nothing happens by accident and we can learn to partner with whatever we are faced with. As your coach, I commit to holding space for your journey and discovery while leading through love. Let's manifest your dreams!

How I Work

Many years ago as a young man in New York City, I knew that I needed to find a way to discover myself as an artist, business man and member of the arts community. Luckily, I found several mentors who helped me open my heart and focus my mind for success and happiness. In recent years as a producer, coach and mentor, I have helped many artists and arts professionals find their way as fellow business owners, including helping them attain upper level leadership positions in the entertainment industry and other fields. Many shows which I have been a part of have gone on to successful runs at other theatre's. My leadership training through the Center for Transformational Presence, combined with two decades of arts leadership, has developed my inner compass  and a unique approach that has successfully driven my multiple businesses, while lifting up those who worked within those businesses. The tools and skills I have learned have been instrumental as a businessman, artist, and entrepreneur when paired with practical application and implementation for success. 


In our work together, you will gain a clear understanding of the pathways and the skills you need to develop, whether you want to get from audition to leading role or from job application to the board room or even from the initial reading to a full production of a play. We will most likely start with the three basic questions for transformation: 1) What is the opportunity available for you or your organization right now? 2) How is this opportunity and potential asking you to show up? 3) What next step is it asking you to take? Together we will create your roadmap for abundance and fulfillment.

What I Offer

If you are here, you are likely seeking your own pathway and next steps. I am honored that you are taking some time here with me! I support people and organizations as they meet both challenges and opportunities they may not have planned for. I offer consulting, coaching, and mentoring in both one-on-one and group formats as well as workshops, retreats, and tours. The topics we explore might be career development, leadership development, group team building, or strategic planning. My expertise include personal growth and development, arts organization structures, business planning, strategic planning, and college and career planning. And when you come up against the “hard stuff” of life, we can work through that in our coaching as well. I truly believe your work starts within yourself. In fact, many of your answers are already there. My job is to help you tap into them. We all need support along the way as we grow into our greatest potential and bring our dreams to reality. Let’s schedule a free initial conversation to see how I might help you you’re your next steps. 

WaterTower Theatre

Producing Artistic Director

Along with an amazing team, I am privileged to lead Addison’s highly acclaimed professional WaterTower Theatre in North Dallas as the Producing Artistic Director. In my first six months with the company, we turned around a six-figure deficit into a surplus and garnished numerous Dallas/Fort Worth regional theatre awards. More recently, I led the pre-Broadway world premiere of GOIN’ HOLLYWOOD penned by David Krane and Stephen Cole. This was my third pre-Broadway world premier, more several new projects now in development. During the COVID pandemic, WaterTower Theatre became one of the first in the country to switch to filmed theatrical productions beginning with Doug Wright’s TONY Award Winning production of I AM MY OWN WIFE. It was also the first time for video on demand. Many successful filmed productions followed, including original world premiere works. In the summer of 2021, WaterTower again pioneered efforts by becoming one of the first in the Dallas/Fort Worth area to reopen with an agreement with Actors’ Equity Association by presenting an indoor play. I have also served as Producer for Lyric Stage and was instrumental in relocating it to Dallas’ historic Majestic Theatre and creating several award-winning seasons.  You can learn more on the WaterTower Theater website. 


Peterman Productions

Principal

I founded my first company, in 2003 when I was 29 years old and a performer in New York City. Since then, I have been involved in the production of dozens of world premiere productions, industrials, and concerts through my company. As an actor, I have performed many leading roles across North America and Europe including New York City. As a solo vocalist, I have sung with leading orchestras in concert halls around the world, Carnegie Hall, The Meyerson Symphony Center, and Bass Hall. I have also worked in the film and television industry and studied in both the U.S. and the U.K. with a number of leading industry professionals, including renowned acting teacher Fred Kareman. I have been a member of Actors’ Equity Association since 2007, the National Alliance for Musical Theatre since 2019, and began working as a consultant, coach and mentor in 2022.

Arise Acting Studio

Co-Founder/Partner

In 2008, I co-founded The Acting Studio with my wife, Erica. The Acting Studio offers  acting, singing, and dance training for young performers and produces  full scale, professional quality shows year-round. The company also offers tours to multiple locations in the US and UK to train and perform with top industry professionals. Re-branded in 2021, Arise Acting Studio, grew to have multiple locations in North Texas from 2009 to 2025.

Biography

Shane Peterman has worked extensively in show business for over 25 years, holding roles as a chief executive, entrepreneur, artistic director, executive producer, associate producer, casting director, director, and performer. He has been involved in hundreds of productions throughout his career. Currently, Shane leads Addison's highly acclaimed professional theatre, WaterTower Theatre in North Dallas, as the Producing Artistic Director, where he successfully brought the company back from near bankruptcy in 2019.


In the Fall of 2025, Shane will lead the World Premiere musical GOIN' HOLLYWOOD, written by David Krane and Stephen Cole, making its London UK debut at The King’s Head Theatre. Several more projects currently in development include, ALL ABOUT BETTE, written by Camilla Carr (Palm Springs debut in February 2025), SAY GOODNIGHT, written by Grammy and Emmy Award-winning team Rick Hawkins, Steve Dorff, and John Bettis, and SAME KIND OF DIFFERENT AS ME, based on the New York Times Best Seller and the 2017 Paramount Pictures film by Ron Hall and Denver Moore.


In late 2024, Shane was invited to join the Benefit Committee for The Neighborhood Playhouse, New York City's historic school for the performing arts, to honor Pamela Moller Kareman and Mary Steenburgen, alongside Honorary Chair Ted Danson. Prior to his role at WaterTower, Shane was a producer for Lyric Stage, where he played a key role in relocating the company to Dallas' historic Majestic Theatre and programming several award-winning seasons. Through his company, Peterman Entertainment Inc. (established in 2003), Shane has been involved in dozens of world premieres and commercial theater projects, including PURE COUNTRY, which premiered in Irving, Texas in 2017 and transferred to Houston’s Theater Under the Stars in 2020.


Along with his wife Erica, Shane founded Arise Acting Studio (est. 2009), a studio for young professionals with multiple locations. As a director, Shane has directed dozens of productions that have received favorable reviews. As an actor, Shane has performed many leading roles across North America and Europe, including in New York City. He has also appeared as a solo vocalist in venues such as Carnegie Hall in New York City, The Meyerson Symphony Center in Dallas, and Bass Hall in Fort Worth.

Shane has also worked in the film and television industry and studied both in the U.S. and the U.K. with renowned industry professionals, including esteemed acting teacher Fred Kareman. A member of Actors’ Equity Association since 1997 and The National Alliance for Musical Theatre, he has worked alongside acclaimed acting coach Terry Martin to further help others hone their craft. Additionally, Shane has been a leadership coaching mentee of Alan Seale of The Center for Transformational Presence for over two decades.


As a mentor, Shane has helped numerous leaders navigate their paths as business owners in the arts and other high-level positions within and outside of the arts industry. He continues to serve as a coach, consultant, and mentor to leaders, artists, and executives, using this transformational approach. As a person and theatremaker with a disability, Shane is passionate about championing inclusion efforts, particularly for those with unique challenges. A 32nd-degree Scottish Rite Mason, Shane proudly volunteers his time with Texas Scottish Rite Hospital of Dallas, where he was a patient as a child.


Shane currently lives in Trophy Club, Texas with his wife and two children.

Contact me

Consulting with Shane Peterman

GeorgeShanePete@mac.com

Appointments

Appointments arranged individually based on availability. Our work together can be done in person or by zoom.

Yes, I would like to set up a complimentary visit!

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Cancel

getting social!

Subscribe to my newsletter

Consulting, Coaching and Mentorship with Shane Peterman

Copyright © 2004 Peterman Entertainment Inc. - All Rights Reserved.


Photo credit(s): Shane Peterman, Shanna Lockwood, Tiffany Campbell, David Singer, Deborah Lopez

Powered by

This website uses cookies.

We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.

Accept