Arts Executive & Entrepreneur Shane Peterman

Arts Executive & Entrepreneur Shane PetermanArts Executive & Entrepreneur Shane PetermanArts Executive & Entrepreneur Shane Peterman

Arts Executive & Entrepreneur Shane Peterman

Arts Executive & Entrepreneur Shane PetermanArts Executive & Entrepreneur Shane PetermanArts Executive & Entrepreneur Shane Peterman
  • Home
  • Consulting
  • Coaching and Mentorship
  • Producing
  • Leadership Retreats
  • About Shane
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    • Home
    • Consulting
    • Coaching and Mentorship
    • Producing
    • Leadership Retreats
    • About Shane
  • Home
  • Consulting
  • Coaching and Mentorship
  • Producing
  • Leadership Retreats
  • About Shane

About Me

 Hello there! I consider myself to be one of the luckiest guys I know having had a career in entertainment for nearly 30 years as an artist, entrepreneur, and executive. As a person with a physical disability, I have always sought opportunities to overcome whatever life presented to me. As an artist, I have developed my work and career in such a way that I was able to collaborate with my community and design business structures to create pathways that are mutually beneficial. As a father, I try every day to humbly model responsible living in abundance and gratitude. My soul mission is to "Lead through Love". Working with my soul mission for so many years has transformed me into the leader I always aspired to be. I strive to consciously navigate each day and each situation with mindful awareness. 


 In my career so far, I have led several companies, many projects, and hundreds of productions. I have a true passion for the arts and art-makers. I am excited to share strategies for accomplishment along with client-focused tools for success and fulfillment in the arts world and beyond. My journey has been one of loving support, however also filled with life's challenges. Through this work I welcome those challenges and turn them into life lessons and teachable moments. 


 This transformative work is  geared toward any person or company with an artistic flair to get positive energy moving. I specialize in career building and strategic planning for all individual levels and organizations in need;  including giving back to our community. I believe nothing happens by accident and we can learn to partner with whatever we are faced with. I commit to holding space for your journey and discovery while leading through love. 

WaterTower Theatre

Producing Artistic Director

Along with an amazing team, I am privileged to lead Addison’s highly acclaimed professional WaterTower Theatre in North Dallas as the Producing Artistic Director. In my first six months with the company, we turned around a six-figure deficit into a surplus and garnished numerous Dallas/Fort Worth regional theatre awards. More recently, I led the pre-Broadway world premiere of GOIN’ HOLLYWOOD penned by David Krane and Stephen Cole. This was my third pre-Broadway world premier, more several new projects now in development. During the COVID pandemic, WaterTower Theatre became one of the first in the country to switch to filmed theatrical productions beginning with Doug Wright’s TONY Award Winning production of I AM MY OWN WIFE. It was also the first time for video on demand. Many successful filmed productions followed, including original world premiere works. In the summer of 2021, WaterTower again pioneered efforts by becoming one of the first in the Dallas/Fort Worth area to reopen with an agreement with Actors’ Equity Association by presenting an indoor play. I have also served as Producer for Lyric Stage and was instrumental in relocating it to Dallas’ historic Majestic Theatre and creating several award-winning seasons.  You can learn more on the WaterTower Theater website. 


Peterman Productions

Principal

I founded my first company, in 2003 when I was 29 years old and a performer in New York City. Since then, I have been involved in the production of dozens of world premiere productions, industrials, and concerts through my company. As an actor, I have performed many leading roles across North America and Europe including New York City. As a solo vocalist, I have sung with leading orchestras in concert halls around the world, Carnegie Hall, The Meyerson Symphony Center, and Bass Hall. I have also worked in the film and television industry and studied in both the U.S. and the U.K. with a number of leading industry professionals, including renowned acting teacher Fred Kareman. I have been a member of Actors’ Equity Association since 2007, the National Alliance for Musical Theatre since 2019, and began working as a consultant, coach and mentor in 2022.

Biography

Shane Peterman has worked extensively in show business for over 25 years, holding roles as a chief executive, entrepreneur, artistic director, executive producer, associate producer, casting director, director, and performer. He has been involved in hundreds of productions throughout his career. Currently, Shane leads Addison's highly acclaimed professional theatre, WaterTower Theatre in North Dallas, as the Producing Artistic Director, where he successfully brought the company back from near bankruptcy in 2019.


In the Fall of 2025, Shane lead the World Premiere musical GOIN' HOLLYWOOD, written by David Krane and Stephen Cole, making its London UK debut at The King’s Head Theatre. Several more projects currently in development include, ALL ABOUT BETTE, written by Camilla Carr (Palm Springs debut in February 2025), and SAME KIND OF DIFFERENT AS ME, based on the New York Times Best Seller and the 2017 Paramount Pictures film by Ron Hall and Denver Moore.


In late 2024, Shane was invited to join the Benefit Committee for The Neighborhood Playhouse, New York City's historic school for the performing arts, to honor Pamela Moller Kareman and Mary Steenburgen, alongside Honorary Chair Ted Danson. Prior to his role at WaterTower, Shane was a producer for Lyric Stage, where he played a key role in relocating the company to Dallas' historic Majestic Theatre and programming several award-winning seasons. Through his company, Peterman Entertainment Inc. (established in 2003), Shane has been involved in dozens of world premieres and commercial theater projects, including PURE COUNTRY, which premiered in Irving, Texas in 2017 and transferred to Houston’s Theater Under the Stars in 2020.


Shane co- founded Arise Acting Studio (est. 2009), a studio for young professionals with multiple locations. As a director, Shane has directed dozens of productions that have received favorable reviews. As an actor, Shane has performed many leading roles across North America and Europe, including in New York City. He has also appeared as a solo vocalist in venues such as Carnegie Hall in New York City, The Meyerson Symphony Center in Dallas, and Bass Hall in Fort Worth.


Shane has also worked in the film and television industry and studied both in the U.S. and the U.K. with renowned industry professionals, including esteemed acting teacher Fred Kareman. A member of Actors’ Equity Association since 1997 and The National Alliance for Musical Theatre, he has worked alongside acclaimed acting coach Terry Martin to further help others hone their craft. Additionally, Shane has been a leadership coaching mentee of Alan Seale of The Center for Transformational Presence for over two decades.


As a mentor, Shane has helped numerous leaders navigate their paths as business owners in the arts and other high-level positions within and outside of the arts industry. He continues to serve as a coach, consultant, and mentor to leaders, artists, and executives, using this transformational approach. As a person and theatremaker with a disability, Shane is passionate about championing inclusion efforts, particularly for those with unique challenges. A 32nd-degree Scottish Rite Mason, Shane proudly volunteers his time with Texas Scottish Rite Hospital of Dallas, where he was a patient as a child.


Contact me

Consulting with Shane Peterman

GeorgeShanePete@mac.com

Appointments

Appointments arranged individually based on availability. Our work together can be done in person or by zoom.


*All consulting, coaching, and commercial producing work is performed solely through Peterman Entertainment and Peterman Productions and is independent of any other professional affiliations.

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Consulting and Coaching with Shane Peterman

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Photo credit(s): Shane Peterman, Shanna Lockwood, Tiffany Campbell, David Singer, Deborah Lopez

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